Snuggle is the brand name of a fabric softener sold by Sun Products in the United States and Canada. It features as its mascot, a teddy bear, named Snuggle the Fabric Softener Bear or "The Snuggle Bear",
In "B.M.O.C.", Cleveland Brown Jr. is unable to sleep with his stuffed Larry the Leopard after Donna washes him, noting that he now smells like Snuggles, the gay fabric softener bear. Snuggles interrupts, noting that even though he's clean he still likes it dirty.
He is voiced by Mike Henry using the "Bruce" voice he often uses for various characters.